How to write good content to attract customers

With more and more foreign trade enterprises, especially brand enterprises, joining the trend of going global, the competition in the Internet world is becoming increasingly fierce. In the past, we have been introducing SEO knowledge and content creation skills to everyone. In fact, Google has also given great and clear requirements, which can be summarized as the four parts of E-E-A-T. Mastering these elements can help enterprises create excellent User Experience, further improve their visibility, establish customer trust, and ultimately promote business transactions.

What is E-E-A-T?

EEAT is the first letter of four English words. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. When determining search engine rankings, Google uses these standards to evaluate websites and content. The abbreviation was first introduced in 2014 and has been updated and optimized ever since. The purpose of the E-E-A-T guidelines is to ensure that users find trustworthy information online. To be considered an authoritative source by Google, website content must have evidence of expertise, authority, and credibility. This includes creating content with accurate facts supported by reliable sources and professional content written by experts who understand the relevant topics. When ranking web pages, Google considers factors such as reputation, website existence time, page loading speed, and visitor engagement metrics (such as time spent on the page or bounce rate).

Without relevant high-quality content supported by expert opinions and authoritative figures, even the highest-ranked web pages may not meet users' needs or expectations.

In order for a website to gain visibility in the SERP (search engine results page), it must comply with the standards in the E-E-A-T guidelines. If these rules are not followed, the website may be ranked lower in the search results page, reducing the likelihood of attracting visitors. This will ultimately have a negative impact on successful results.

How does E-E-A-T work?

When your content shows professionalism, authority, and credibility, it sends a signal to searchers that they can trust the information provided by your website. This makes them more likely to visit your website again and even recommend it to others. Search engines also recognize these qualities when evaluating websites and give higher rankings to websites considered reliable sources of information. Another benefit of improving E-E-A-T in content is to improve ranking in Google search results: writing high-quality content that demonstrates expertise and authority helps ensure that your webpage appears at the top of relevant searches and is better positioned in generic or featured snippets, thereby improving click-through rate (CTR). Practice has shown that over time, using the E-E-A-T principle as a higher priority on the list of optimization content can improve the overall effectiveness of search engine optimization, so investing in this area can bring returns. Ensure that all content published on personal or corporate websites emphasizes relevance and accuracy. This has a dual purpose: to provide visitors with an excellent User Experience and to ensure their satisfaction, thereby further increasing credibility and demonstrating how much you value them as customers. All of these elements play a crucial role in developing relationships between businesses and customers, directly affecting the success of the website. In addition, high customer satisfaction can increase conversion rates, generate positive reviews, create more trust factors, and guide potential buyers back into the Sales Funnel process.

Writing engaging and accurate articles tailored to readers' interests, while sharing knowledge around topics related to readers' needs, can enable individuals or businesses to establish themselves as experts in the professional market, creating opportunities and establishing long-term relationships based on trust. This is essential for writing successful online copy today!

Four writing goals: write for clients/users

When it comes to SEO content, the goals and methods of writing are crucial. Writing for your clients/users means understanding who they are and their needs and desires: this work is embodied in SEO through keyword and search intent analysis . You have to share your expertise in a way that resonates with them and provides value: We can improve this by merging the Knowledge Base and online content within the enterprise . When it comes to writing for an audience, there is no one-size-fits-all approach. To master the right tone, style, and language and make a real connection with the reader takes time, research, and practice. For example, when writing content, even technical or complex content, always keep the reader in mind. Before delving into the details, think about how this information can benefit the reader. Second, focus on problem-solving rather than explaining concepts. Your goal should be to help people as much as possible and show them how to apply this knowledge in real life. Make your content relevant and up-to-date . Now that you've built your website into a source of expertise, it's time to ensure the relevance and timeliness of your content. Content optimization can effectively increase website visibility, build trust with readers, and promote success. Content optimization plays an important role in building user trust. By providing useful information about products or services on the website, potential customers will be more willing to purchase products or services from you, while competitors may not provide as much detailed information. In addition, if visitors can easily find the required content on the website through clear navigation and orderly layout, it will further make them believe that you are trustworthy. Providing high-quality content on the website can greatly improve the overall success rate of the website. Relevant web pages containing factual information help maintain people's interest and engagement, making them stay on your website for longer; an increase in page views can ensure that potential buyers see all available opportunities before leaving the webpage, thereby improving conversion rates.

What should we do?

Create expert roles

To succeed on the internet, one must establish oneself as an authority in the field (as a professor said, it is often more authoritative than what a student said). This can be achieved by establishing links, sharing relevant information on social media, or writing blog posts related to the industry. Creating an expert role also includes establishing oneself as an authoritative source of information through content creation. You hope to create content that resonates with readers by providing useful advice and valuable insights into the topic. It is important to share informative articles and provide evidence to support what you say, which helps build trust among readers and search engines. Finally, when writing information, you must indicate that you are an expert in the field. Content that reflects experience and knowledge can make potential customers confident in doing business with you, thereby increasing sales opportunities or creating sales leads for your services/products.

Tips: In QuickCreator, you can increase the authority of a single article by indicating the author's name

Establish website credibility

In addition to personal authority, it is also necessary to continuously establish the authority of the website in the field or industry, and demonstrate professional skills, knowledge, skills, and credibility. In this regard, most can only rely on creating content that resonates with customer needs and interests, providing evidence to support statements (external backlinks), using customer reviews/recommendations, and responding to inquiries/complaints in a timely manner - all of these activities will help you establish a good reputation over time. In addition, honestly introducing oneself and sharing experiences such as awards or events attended when appropriate can help increase authenticity and further establish the trust of potential customers. Outside the website, there are also continuous opportunities to increase visibility and success. External backlinks are a way to increase credibility and search engine rankings. Effective strategies, combined with real engagement techniques such as social media, blog posts, emails, etc., will soon produce positive results.

Enhance the authority of the content

After establishing the credibility of the website, the next step is to consider how to enhance the authority of the content. In the process of writing content, verifiable information from external sources is used to support what you say on the website. This technique can be used in various ways, such as citing research results or linking to relevant articles and reports. At the same time, pay attention to link building. It is another way to use evidence to improve credibility and search engine optimization performance. By strategically adding backlinks from reliable external sources, you can prove that your content has been thoroughly researched and accurate, which both users and algorithms appreciate. In addition to providing factual data, explaining the origin and development of information through examples or analogies can also help readers better understand complex topics. If used properly, these insights should serve as valuable evidence to further validate any viewpoints presented in the article - while helping to improve the User Experience.

In the content generation of QuickCreator, there is a switch that is particularly important. When turned on, during the generation process, QuickCreator will automatically collect Facts & Evidence based on the current content to enhance the authority of the content.

Enhancing User Experience

Creating a positive User Experience on a website is the key to success. This is not only about whether the design is beautiful, but also about ensuring that customers can easily browse the content and quickly find what they need. When writing copy for a website, consider factors such as font size, color scheme, and line breaks for readability, in order to bring a pleasant experience to users when browsing a web. A good way to achieve this is to use shorter sentences and paragraphs, and intersperse visual effects such as images, videos, or infographics - these types of assets add value to written text and divide each part into small pieces for easy reading. At the same time, optimizing website content is the key to providing the best customer engagement. Ensure that the entire copy has a clear "call-to-actions" and strategically place keywords to improve the visibility of search engine optimization and attract more page visitors. You need to ensure that all content is relevant (such as from content drainage to product single pages) and informative (such as guiding customers to read more content at the right time), so that users can stay on each page longer and have enough time to digest the information and browse further.

QuickCreator will help authors automatically search for images related to the content without copyright issues. Through algorithm calculation, more extended content can be inserted.

Optimize readability and accessibility

Ah, the power of readability; it can determine the success or failure of website content. As online search habits of internet users become increasingly complex, ensuring the accessibility and readability of website content is crucial. From optimizing readability through clear titles and concise sentences, to optimizing accessibility through appropriate font size and color, you can improve the User Experience of website content in multiple ways. To improve readability, please ensure that all your content follows basic grammar rules, such as subject-verb agreement and correct punctuation. In addition, concise sentence structure helps attract readers and improve comprehension.

QuickCreator provides built-in, global themes that customers can modify for the best readability

Increase engagement through social media platforms

The website content has been optimized for readability and accessibility. It's time to explore how to increase engagement on social media platforms. There are many ways to increase the number of followers on your social media accounts and maximize your influence on all social media accounts. First, make sure each post has an attractive title or description. This will help attract people and encourage them to click to read more information or watch videos. In addition, use tags related to the topic of the post so that viewers searching for these keywords can easily find your content.

QuickCreator allows authors to distribute their completed creations to social media with just one click.

QuickCreator also supports publishing content to different platforms such as Shopify and WP

Summary

We have discussed the importance of establishing expert roles, creating credible content, using visual effects to improve information clarity, and utilizing external backlinks. Now is the time to evaluate website performance, optimize website content to increase visibility, trust, and success rate. To ensure that your efforts are not in vain, take a few steps to ensure that your website achieves optimal performance. Firstly, regularly review analytical data; this will give you a deep understanding of which content resonates with visitors the most and make corresponding adjustments. Secondly, proactively monitor comments and respond positively to feedback; this will help build trust among users who visit the website. Finally, create eye-catching titles and descriptions: these elements are very important in helping potential readers find your content more easily online. By combining all these strategies, you have the tools you need to create an engaging E-E-A-T experience that users will soon forget - an experience that will lead them to success!